This registration form is for Thursday, June 25, 10:00 a.m.–1:15 p.m. ET
This program was also presented on May 27, 2026.
| MCLE Credit: | 1.0 (Ethics: 1.0) |
| Live-Interactive Credit: | 1.0 (all dates, all formats) |
This program is designed for solo practitioners and small firms who want to grow their client base without breaking the bank or the rules. Participants will gain an understanding of the rules of professional conduct that govern legal marketing practices. Participants will then learn practical, cost-effective marketing strategies that build credibility and attract the right clients. Through real-world examples, you will discover practical marketing approaches that fit the time and budget constraints of smaller practices.
Registration Deadlines:
| Webcast: | 10 minutes prior to seminar. If you register for a webcast the day of the seminar, your e-mail receipt will include a link to launch the seminar and download the materials. |
| Telephone: | Online registration ends 10 minutes prior to seminar Call (434) 979-8253 to register up to one hour prior to the seminar |
Cancellation Policy: Cancellation/transfer requests will be honored until 5:00 p.m. the day preceding the seminar. You will, however, be charged $40 if you cancel or transfer your registration to a different seminar after the link to the materials has been e-mailed by Virginia CLE®.
Full refunds or transfers are available up to two days after a webcast in the unlikely event that you experience technical difficulties.
MCLE Credit Caveat: The MCLE Board measures credits by the time you spend in attendance. If you enter a seminar late or leave it early, or both, you must reflect those adjustments accurately in the credits you report on your credit reporting form. A code will be given at the end of the seminar, which must be written on your MCLE form.
The seminar has been approved for 1.0 hour of MCLE Ethics credit. In accordance with Virginia MCLE Regulation 103(c)(1), the 2-hour marketing-strategies portion of the program does not carry MCLE credit.
Private recording of this program is prohibited.
Can’t Attend?
E-mail distance_ed@vacle.org to be notified when/if this program is made available as an online or USB seminar.
E-mail publications@vacle.org to be notified when/if this program’s seminar materials are made available for sale.
| 10:00 | Ethics of Legal Marketing This session will begin with a brief discussion on the historical context for the development of rules overseeing legal marketing. It will then examine ABA Model Rules 7.1–7.5 and several LEOs and court decisions to ensure that attorneys remain compliant in their marketing practices regarding content, firm marketing, individual lawyer marketing, direct mail, and marketing using electronic communication and the internet. The session will also cover Virginia’s groundbreaking marketing rules. |
| 11:00 | Break |
| 11:10 | Legal Marketing: You Don’t Need More Leads—You Need a Better Game (no MCLE credit)
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| 12:10 | Break |
| 12:15 | Legal Marketing (cont’d) (no MCLE credit) |
| 1:15 | Adjourn |
Ben Glass, BenGlassLaw & Great Legal Marketing / Fairfax
Thomas E. Spahn, McGuireWoods / Tysons
Ben Glass, Ben Glass Law & Great Legal Marketing / Fairfax
Ben Glass is a prominent long-term disability attorney, business leader, and legal marketing expert with over 40 years of experience in representing disabled and injured clients against insurance companies. He is widely recognized for his innovative approach to law and business, making significant contributions to both fields. He is the founder of BenGlassLaw, a law firm renowned for its dedication to client advocacy and exceptional legal representation.
Mr. Glass is a nationally recognized and sought-after speaker in the legal industry and has taught and lectured on a variety of legal subjects including direct and cross-examination, the use of expert witnesses, conducting effective voir dire and jury selection, maximizing recovery in personal injury cases, and effective representation of disabled workers in ERISA long-term disability cases. He has been featured prominently in numerous publications and media outlets such as Lawyers Weekly Virginia, The Washington Post, Newsweek, USA Today, and The Wall Street Journal.
Mr. Glass is not only a successful attorney but is also a leading figure in legal marketing. He founded Great Legal Marketing (GLM), an organization aimed at helping solo and small-firm lawyers enhance their marketing strategies and business practices. His expertise has been sought after nationwide, and he is a frequent speaker and author on legal marketing, speaking at in-person and virtual conferences to entrepreneurs around the world.
Thomas E. Spahn, McGuireWoods / Tysons
Thomas E. Spahn practices as a commercial litigator with McGuireWoods in Tysons, Virginia. He was selected as the 2013 and 2020 metro-Washington, DC “Lawyer of the Year” for “Bet the Company Litigation” by The Best Lawyers in America (Woodward/White, Inc.). He has served on the ABA Standing Committee on Ethics and Professional Responsibility and is a member of the American Law Institute and a Fellow of the American Bar Foundation. He is a Fellow of the Virginia Law Foundation. Mr. Spahn has written extensively on attorney-client privilege (including the Virginia CLE® publications The Attorney-Client Privilege and the Work Product Doctrine: A Practitioner’s Guide and A Virginia-Specific Summary Guide: The Attorney-Client Privilege and the Work Product Doctrine), ethics, and other topics, and has spoken at more than 1,400 CLE programs throughout the U.S. and in several foreign countries. He graduated magna cum laude from Yale University and received his J.D. from Yale Law School.
