Client-Centered Billing in an AI-Powered World

A pre-recorded streaming VIDEO replay of the October 2025 webcast, Client-Centered Billing in an AI-Powered World.

The Client-Centered Billing™ program educates attorneys on ethics issues related to fee setting in the emerging world of generative AI tools. Attorneys learn how to ethically set flat fees considering the VSB’s LEO 1901 and effective methods of value-based billing focused on client outcomes, transparency, and collaboration.

• Explain the history, advantages, and drawbacks of hourly billing

• Clarify ethical requirements under VSB Rule 1.5 and VSB Legal Ethics Opinion 1901
• Compare and contrast the ethics guidance from the VSB in LEO 1901 with that of the ABA in its Formal Opinion 512
• Provide practical tools for implementing value-based billing, including tips on drafting Scopes of Work (SoWs) and use of rubrics to guide subjective analysis
• Give guidance on material terms that should be included in every representation agreement
• Learn how generative AI (GAI) challenges traditional hourly billing structures.
• Improve profitability, productivity, and client satisfaction by aligning fees with value delivered rather than hours worked.

Tricia Dunlap, Dunlap Law PLC / Richmond

Tricia Dunlap is a woman attorney who entered law school at age 40 after a successful career as a National Board Certified high school social studies teacher. She graduated from the University of Richmond School of Law in 2011, and after several years at McGuireWoods, she founded Dunlap Law PLC in 2015. She has been recognized by her peers with multiple awards. Just to name a few, they include: Influential Women of Law; “Go To” Business Lawyer; and RVA BizSense Power Woman.