The Power to Persuade, Featuring Todd S. Winegar

MCLE Credits: 6.0
Ethics Credits Included: 1.0

Tuesday, September 19, 8:30 a.m.–3:45 p.m. ET Live Webcast Live Telephone Live on Site at the Bobzien-Gaither Education Center 4801 Cox Road, Suite 108 (Richmond/Innsbrook - Glen Allen)
Wednesday, September 20, 8:30 a.m.–3:45 p.m. ET Live on Site at the Hilton Fairfax 12777 Fair Lakes Circle Fairfax, VA 22033
MCLE Credit:	6.0 (Ethics: 1.0)
Live-Interactive Credit:	6.0 (all dates, all formats)
Designation Credit:	6.0 Trial Practice/Litigation, 1.0 Ethics (Designations Information)
Registration Fees:	Live on Site: $319 regular registration Live on Site: $339 on-site registration (if space is available) Webcast: $319 Telephone: $339

Information
Schedule
Faculty
Locations, Dates and Fees

Information

Why Attend?

Learn techniques for not just surviving, but flourishing, in the courtroom or in any high-pressure situation
Sharpen your communication skills using the instrument of persuasion
Understand the process of decision making
Learn how to use the three basic types of arguments

Getting your audience to hear you, to believe you, and to act on your words is essential to what you do every day. If you want to be consistently more persuasive, you need to do more than simply follow your instincts.

Whether you’re preparing for a jury, a judge, your partners, or simply a small group, you’ll benefit from the proven communication skills taught at this seminar, including the twelve principles of persuasion. These principles are compiled from Aristotle to Nobel Prize Laureate Daniel Khaneman’s “cognitive biases.” The twelve principles illustrate how the mind gathers and processes information, and then creates a decision.

Topics will include:

Find out how people (jurors, judges, witnesses, and lawyers) learn and recall information
Recognize which jurors will dominate deliberations
Choose the right approach to persuade the hostile juror, the judge, or lawyer
Learn techniques of advanced trial persuasion—the art and science of obtaining results
The Twelve Principles of Persuasion

Options for Attending the Seminar:

On Tuesday, September 19, this program will be presented live on site in Richmond/Innsbrook, where people may attend in person, as well as virtually via live-interactive webcast and telephone.

On Wednesday, September 20, this program will be presented live on site in Fairfax only, with no virtual attendance options.

ATTENDING IN PERSON ON SEPTEMBER 19?

The Bobzien-Gaither Education Center in Richmond/Innsbrook is our new state-of-the-art facility designed with your safety in mind. It features a Centurion air filtration system, which quickly and effectively eliminates viruses and bacteria. Additionally, the facility is thoroughly cleaned before each seminar, and face masks and hand sanitizer will be available.

COVID-19 POLICY FOR LIVE-ON-SITE ATTENDANCE

By attending a live-on-site Virginia CLE^® seminar, you acknowledge the health risks associated with COVID-19 and that you MUST follow all Virginia CLE^® COVID-19 policies. You may NOT attend a live-on-site program if you have tested positive for COVID-19, if you are experiencing COVID-19 symptoms, or if you are under any self-quarantine orders per CDC guidelines.

Discounts available for Virginia CLE webcast-telephone-live seminars

Registration Deadlines:
Webcast:	10 minutes prior to seminar. If you register for a webcast the day of the seminar, your e-mail receipt will include a link to launch the seminar and download the materials.
Telephone:	Online registration ends at 11:59 p.m. the day preceding the seminar Call (800) 979-8253 to register up to one hour prior to the seminar
Live on Site:	Online registration ends at 11:59 p.m. the day preceding the seminar Walk-in registration is permitted on a space-available basis

Cancellation Policy: Cancellation/transfer requests will be honored until 5:00 p.m. the day preceding the seminar. You will, however, be charged $90 if you cancel or transfer your registration to a different seminar after the link to the materials has been e-mailed by Virginia CLE.

Full refunds or transfers are available up to two days after a webcast in the unlikely event that you experience technical difficulties.

Dietary Restrictions: If you have dietary restrictions and are attending the seminar in person, please email kwood@vacle.org.

Inclement Weather Policy and Updates.

MCLE Credit Caveat: The MCLE Board measures credits by the time you spend in attendance. If you enter a seminar late or leave it early, or both, you must reflect those adjustments accurately in the credits you report on your credit reporting form. A code will be given at the end of the seminar, which must be written on your MCLE form.

Can't Attend?
E-mail distance_ed@vacle.org to be notified when/if this program is made available as an On Demand or USB seminar.
E-mail publications@vacle.org to be notified when/if this program's seminar materials are made available for sale.

Schedule

COURSE SCHEDULE (September 19 and September 20) (Eastern Time)

8:00	Registration
8:30	Memory: The Basics of Understanding—How People Learn and Recall Information Factual memory, emotional memory, false memory Right and left brain distinctions 3 memory principles Memory and ethics in woodshedding Reconstructing memory Your memory—speaking without notes
10:00	Break
10:15	Sharpening Your Communication: The Instrument of Persuasion What you say is often not what your listener hears Communication takes place on the terms of the listener The importance of non-verbal communication
12:00	Lunch (provided at live-on-site programs)
12:45	Understanding the Process of Decision Making Watch a mock jury deliberate an actual case, and see how reason and bias battle for jurors’ minds How bias, reason, and memory are used to decide Psychological decision models Jury research on the decision-making process When the jury decides—placing your influence where it works Arguments—How to Use the 3 Basic Types of Arguments to Structure Testimony Constructing arguments that persuade Common errors in constructing arguments Locating the weaknesses in opponents’ arguments Structuring arguments to make the fact finder want to find in your favor The Ethics of Persuasion (1 hour) Caesar, a lawyer, was described “as perfect a man who ever walked the earth—without being moral” Persuasion can be used to mislead and destroy With the knowledge of persuasion comes the duty to use it ethically
2:15	Break
2:30	The Ethics of Persuasion (continued) Persuasion: Combining Memory, Decision Theory, Communication Principles, and Arguments to Get Results Persuading with the opening statement Different psychological bases of persuasion The keys of persuasion Practical Applications in Any Persuasive Setting Trials, oral arguments, negotiations, briefs and other persuasive settings “Kissing the Blarney Stone”—how to make sure you use persuasion techniques
3:45	Adjourn

Sign-in for live seminar attendees in Richmond on September 19 and Fairfax on September 20 begins at 8:00 a.m.
Q&A will be handled via chat room for Webcast attendees on September 19.
Q&A will be handled via e-mail for telephone seminar attendees on September 19.

Faculty

ABOUT THE SPEAKER

Todd Winegar / Salt Lake City, UT

Nationally recognized speaker and civil litigation attorney Todd Winegar is a dynamic speaker and practicing attorney who has taught CLE courses in most major U.S. cities and Canada and abroad. With some 40 years of experience, his practice emphasizes civil trial litigation, including a Minuteman missile accident case, professional malpractice, products liability, and an $8.1-million verdict. Mr. Winegar draws examples from these experiences to present a thought-provoking, yet practical, seminar. His dynamic courses, including those in the Trials of the Century series, are rated among the best ever presented.

Locations, Dates and Fees

LIVE REGISTRATION FEES (All registrants will receive access to a complete set of downloadable e-book seminar materials. Printed materials will NOT be available.) (Lunch included.)

$319 regular registration
$339 on-site registration (if space is available)

WEBCAST/TELEPHONE REGISTRATION FEES

WEBCAST FEE:
$319 regular registration

TELEPHONE FEE:
$339 regular registration

LIVE LOCATIONS AND DATES

RICHMOND/INNSBROOK / Tuesday, September 19
Bobzien-Gaither Education Center (Google Map)
4801 Cox Road, Suite 108
Glen Allen, VA 23060

FAIRFAX / Wednesday, September 20
Hilton Fairfax (Venue Website / Google Map)
12777 Fair Lakes Circle
(703) 653-6025

Virginia CLE^® will provide live-on-site attendees a 50% discount off any single Virginia CLE^® publication purchased at the seminar site. Additionally, live-on-site attendees will receive a coupon code for 50% off any single publication of their choice, which will be shared with live-on-site attendees at the seminar and in an email the day after the program. The code will expire two weeks after the seminar date.

Downloadable E-Book Seminar Materials

ALL seminar registrants will receive access to a complete set of downloadable e-book seminar materials. E-book materials are searchable, easily accessible, and efficient to use. No printed materials will be available.

When registering, please be sure to provide a legible, valid e-mail address to which Virginia CLE^® can send a link to the e-book materials.

Cancellation/transfer requests will be honored through 5:00 p.m. of the DAY BEFORE the seminar. You will, however, be charged $90 for the materials if you cancel your registration for the seminar, or transfer registration to a different seminar, after the link to the materials has been e-mailed by Virginia CLE^®.

Dietary Restrictions: If you have dietary restrictions and are attending the seminar in person, please email kwood@vacle.org.

Inclement Weather Policy and Updates.

If you have a disability that requires special accommodation, please contact Virginia CLE^® well in advance of the program date.

Private recording of this program is prohibited.