Trademarks, Pictures, and Social Media

MCLE Credits: 2.0
Ethics Credits Included: 0.0

Wednesday, April 28, 11:00 a.m. - 1:00 p.m. ET
  • Live Webcast
  • Live Telephone
Learn more about Virginia CLE webcast format
Learn more about Virginia CLE telephone format
Wednesday, May 26, 2:00 p.m. - 4:00 p.m. ET
  • Webcast with Live Q&A
  • Telephone with Live Q&A
MCLE Credit: 2.0 (Ethics: 0.0)
Live-Interactive Credit: 2.0 (all dates, all formats) Live Interactive MCLE Credit Symbol
Registration Fee: $159

Information

Why Attend?

  • Understand when and how you can get trademark protection for distinctive terms you use on social media
  • Learn how to protect your trademarks from improper use by others on social media without getting a bad reputation
  • Avoid copyright and right-of-publicity mistakes in posting pictures on business social-media accounts

A social-media presence is necessary for companies to gain exposure and connect with consumers, but it sometimes seems like social media is the Wild West when it comes to protecting trademarks and posting pictures. This seminar will explore trademark topics specific to social media. It will cover best practices for establishing and protecting trademarks on social media and how to protect trademarks while not getting an online reputation as a trademark bully. It also will examine intellectual property issues raised by posting pictures on business social-media accounts.

Join us for this essential program taught by John Farmer, an intellectual property attorney with years of experience in trademark and copyright law and protecting that IP in evolving technology environments.

Topics to be covered include:

  • How and when you can get trademark protection for names, words, phrases, and logos you use on social media
  • How to use your trademarks properly on social media and commonly made mistakes
  • Best practices for protecting your trademarks on social media through watching and policing without getting an online reputation as a bully
  • Dealing with others using your trademark as a hashtag, and when you can have trademark rights in a hashtag
  • Usernames, screen names, and vanity URLs—protecting what you have and dealing with conflicts with usernames/screen names used by others
  • Fan usage of your brands—protecting your trademark while not alienating fans
  • Dealing with online parodies and imitators
  • Attempting takedowns of infringing usages in social media—how it’s done and when it works
  • How to avoid genericizing your trademark when using it on social media
  • Posting pictures in business social-media accounts—copyright law, fair use, and when you may need a license
  • What impact do the terms of service of social-media sites have on posting pictures?
  • Limitations imposed by the right of publicity on posting pictures on business social-media accounts
 

Discounts available for Virginia CLE webcast-telephone-live seminars Follow link to learn about the Virginia CLE Online Bundle with savings up to 45% Follow link to learn about coupons for lawyers in First Year in Virginia practice Follow link to learn about discount for New Virginia Lawyers (first 3 years) Follow link to learn about Government Employee discount Follow link to learn about Legal Aid discount

Follow link to learn about coupons for lawyers in First Year in Virginia practice Follow link to learn about coupons for lawyers in First Year in Virginia practice Follow link to learn about Government Employee discount Follow link to learn about Legal Aid discount

Registration Deadlines:
Webcast: 10 minutes prior to seminar. If you register for a webcast the day of the seminar, your e-mail receipt will include a link to launch the seminar and download the materials.
Telephone: Online registration ends at 11:59 p.m. the day preceding the seminar
Call (800) 979-8253 to register up to one hour prior to the seminar

Cancellation Policy: Cancellation/transfer requests will be honored until 5:00 p.m. the day preceding the seminar. You will, however, be charged $40 if you cancel or transfer your registration to a different seminar after the link to the materials has been e-mailed by Virginia CLE.

Full refunds or transfers are available up to two days after a webcast in the unlikely event that you experience technical difficulties.

MCLE Credit Caveat: The MCLE Board measures credits by the time you spend in attendance. If you enter a seminar late or leave it early, or both, you must reflect those adjustments accurately in the credits you report on your credit reporting form. A code will be given at the end of the seminar, which must be written on your MCLE form.


Can't Attend?
E-mail distance_ed@vacle.org to be notified when/if this program is made available as an online or USB seminar.
E-mail publications@vacle.org to be notified when/if this program's seminar materials are made available for sale.

Schedule

COURSE SCHEDULE (April 28) (Eastern Time)

11:00 Trademarks, Pictures, and Social Media
1:00 Adjourn
  • Q&A will be handled via chat room for Webcast attendees.
  • Q&A will be handled via e-mail for telephone seminar attendees.

COURSE SCHEDULE (May 26) (Eastern Time)

2:00 Trademarks, Pictures, and Social Media
4:00 Adjourn
  • Q&A will be handled via chat room for Webcast attendees.
  • Q&A will be handled via e-mail for telephone seminar attendees.

Faculty

ABOUT THE SPEAKER

John B. Farmer, Leading-Edge Law Group, PLC / Richmond

John B. Farmer is a member of the Leading-Edge Law Group, PLC, an intellectual property (“IP”) boutique law firm in Richmond, Virginia. He served as chairman of the Trademark Public Advisory Committee of the United States Patent and Trademark Office.  He writes a monthly IP and technology law column for the Richmond Times-Dispatch. Mr. Farmer is listed in the top rank of Virginia IP attorneys by Chambers USA and listed for IP in Best Lawyers in America. He is a past chair of the IP Section of the Virginia State Bar. He is a past president of the Greater Richmond Intellectual Property Law Association. He graduated from the University of Virginia and its law school. After graduation from law school, he clerked for the Hon. Donald S. Russell, Judge of the U.S. Fourth Circuit Court of Appeals, and for the Hon. James C. Cacheris, Judge of the U.S. District Court for the Eastern District of Virginia, Richmond Division.

Locations, Dates and Fees

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