Ethical Obligations Regarding Social Media: No Reason to Be Anti-Social (Media) (On Demand Seminar)

MCLE Credits: 2.0
Ethics Credits Included: 2.0

MCLE Credit: 2.0 (Ethics: 2.0)
Live-Interactive Credit: 0.0
Designation Credit: 2.0 Ethics (Designations Information)
Price: $149 (Includes a downloadable audio version.)
Viewable Through: 09/30/2022


A pre-recorded streaming video replay of the September 2019 webcast, Ethical Obligations Regarding Social Media: No Reason to Be Anti-Social (Media).

Topics Covered

  • Examine the up-to-date ethical rules that can impact social media usage
  • Identify how social media impacts the practice and business of law with reference to real-world examples and hypotheticals
  • Learn best practices when dealing with social media

Social media, whether it is Facebook, Twitter, LinkedIn, or another platform, is just a tool, used by clients/witnesses/jurors to express themselves and by lawyers in their practice or to market their business. Just like any other technological development, there are some disruptions, learning curves, and bumps to iron out. Just because it may be new or unfamiliar does not mean an attorney has to (or should) avoid social media.

This seminar will identify how social media impacts the practice and business of law, and best practices for attorneys when dealing with social media. It will discuss many of the popular social media platforms and work through the numerous Virginia Rules of Professional Conduct that apply to its use. Real-world examples and hypotheticals will be used to teach attorneys about their ethical obligations regarding social media and suggested use to help further their business.

Topics to be covered include:

  • Introduction to Social Media Sites
  • Ethical Concerns with Social Media
    • General duty of competence
    • Commenting on pending trials
    • Pretexting
    • Criticism of judges
    • Confidentiality
    • Litigation concerns    
  • Marketing and Social Media Use
    • Updated marketing rules
    • Endorsements
    • Case results
    • Direct solicitation
    • Examples of ethical use in marketing
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Kellam T. Parks, Parks Zeigler, PLLC / Virginia Beach

Kellam T. Parks is a managing member of Parks Zeigler, PLLC in Virginia Beach, which is a paperless, technologically driven law practice. He obtained his B.A. in Philosophy with Honors, Summa Cum Laude from St. Andrews University in North Carolina and earned his J.D. from the Marshall-Wythe College of Law at William and Mary. Mr. Parks is a Tidewater native and has been practicing there for over 19 years. He is active with the Virginia State Bar, chairing the Special Committee on Technology and the Future Practice of Law. He is a member of the Virginia Trial Lawyers Association, the Virginia Beach Bar Association, and the Norfolk/Portsmouth Bar Association, where he serves on the executive committee. Mr. Parks frequently writes and speaks about the modernization and use of technology in the practice of law, including such topics as ethics, electronically stored information, and practice management/marketing. While his firm handles a wide variety of legal matters, he focuses his practice on Cybersecurity/Data Privacy, Credit Reporting, and Civil Litigation.

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