Ethics of Lawyer Advertising

MCLE Credits: 2.0
Ethics Credits Included: 2.0

Friday, March 9, 12:00 p.m. - 2:00 p.m. ET

Friday, March 23, 12:00 p.m. - 2:00 p.m. ET
  • Webcast with Live Q&A
  • Telephone with Live Q&A
MCLE Credit: 2.0 (Ethics: 2.0)
Live-Interactive Credit: 2.0 (all dates, all formats) Live Interactive MCLE Credit Symbol
Registration Fee: $150

Information

Why Attend?

Featuring ethics superstars Jim McCauley and Tom Spahn

  • Advertising your practice is important; doing it right even more so
  • Understand the limits on marketing through the various channels of communication
  • Avoid the temptation of attractive, though impermissible, means of advertising

Many will remember the time when lawyer advertising consisted of referrals from professional colleagues, discreetly provided business cards, and a shiny brass plaque outside the office. No more. Television commercials, print advertisements, direct mail, web sites, e-mail, social media: regardless of the channel of communication, lawyers are utilizing them to attract new clients. Virginia recently has simplified its regulation of lawyer advertising in Rule 7.1 to simply, “A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services.” But is it so simple?

We’ve assembled the dream team of ethics experts—Jim McCauley and Tom Spahn—to explore this still-contentious area. Among the topics to be discussed:

  • Constitutional limits of regulation of lawyer’s speech
  • Claims of expertise, or inclusion on honorary lists
  • Direct and indirect solicitations
  • Marketing through social media, such as blogs, texts, and daily deals
  • Favorable, and unfavorable, “reviews” of lawyer services on consumer websites
  • Internet marketing arrangements including for-profit referral services, online matching platforms, Groupon, Deal of the Day, etc.
 



Registration Deadlines:
Webcast: 10 minutes prior to seminar. If you register for a webcast the day of the seminar, your e-mail receipt will include a link to launch the seminar and download the materials.
Telephone: Online registration ends at 11:59 p.m. the day preceding the seminar
Call (800) 979-8253 to register up to one hour prior to the seminar
Live on Site: Online registration ends at 11:59 p.m. the day preceding the seminar
Walk-in registration is permitted on a space-available basis

Cancellation Policy: Cancellation/transfer requests will be honored until 5:00 p.m. the day preceding the seminar. You will, however, be charged $40 if you cancel or transfer your registration to a different seminar after the link to the materials has been e-mailed by Virginia CLE.

Full refunds or transfers are available up to two days after a webcast in the unlikely event that you experience technical difficulties.

MCLE Credit Caveat: The MCLE Board measures credits by the time you spend in attendance. If you enter a seminar late or leave it early, or both, you must reflect those adjustments accurately in the credits you report on your credit reporting form. A code will be given at the end of the seminar, which must be written on your MCLE form.


Can't Attend?
E-mail distance_ed@vacle.org to be notified when/if this program is made available as an online or USB seminar.
E-mail publications@vacle.org to be notified when/if this program's seminar materials are made available for sale.

Schedule

COURSE SCHEDULE (March 9)

12:00 Ethics of Lawyer Advertising
1:45 Question-and-Answer Session
2:00 Adjourn
  • Sign-in for live seminar attendees in Charlottesville begins at 11:30 a.m.
  • Q&A will be handled via chat room for Webcast attendees.
  • Q&A will be handled via e-mail for telephone seminar attendees.

COURSE SCHEDULE (March 23)

12:00 Ethics of Lawyer Advertising
1:45 Question-and-Answer Session
2:00 Adjourn
  • Q&A will be handled via chat room for Webcast attendees.
  • Q&A will be handled via e-mail for telephone seminar attendees.

Faculty

FACULTY

James M. McCauley, Virginia State Bar / Richmond
Thomas E. Spahn, McGuireWoods LLP / McLean

Locations, Dates and Fees

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