Topics covered include:
- See how intellectual property (“IP”) specialists analyze and handle commonplace IP scenarios that often arise in business contexts
- Learn some IP law basics along the way
- Learn IP strategies and best practices to optimize your clients’ outcomes
This seminar is designed for business attorneys and commercial litigators whose primary expertise is not in intellectual property. In the process of analyzing common IP scenarios, some basics of intellectual property law will be discussed. The speakers, both expert IP practitioners, will provide their views on strategy and best practices that arise during these.
The program is built upon a multi-stage hypothetical that traces a tech company from founding, through growth issues, product development and launch, dealing with competitors and knock-offs, and will include pre-IP-litigation planning. It will touch on issues such as:
Assessing a typical venture’s position in the “Big Four” IP rights: patents, trademarks, copyrights, and trade secrets
Assessing the IP rights of individual participants in a venture, including eventual defectors
Patenting mistakes that have consequences later, and dealing with the patents of others
Dealing with product knockoffs
Brand selection, maintaining brand power through watching and policing, and dealing with trademark infringers and cybersquatters
Trade secret early identification and proactive protection
Avoiding sewing copyright infringements and weaknesses into new products
Pre-litigation positioning, especially in patent, trademark, and trade secret cases