Federal Trade Commission Enforcement in Advertising (from Annual Intellectual Property 2016) (Online Seminar)

A pre-recorded streaming VIDEO replay of one session from the October 2016 live seminar, 28th Annual Intellectual Property Seminar.

Cosponsored with the Intellectual Property Section of the Virginia State Bar

In this session, Leslie Fair discusses the following topics of Federal Trade Commission enforcement:

• Advertising substantiation, POM Wonderful v. FTC, and the science of compliance
• Linking and Liking: Counseling clients who market with social media
• Going Mobile: The dos and don’ts of doing business on the small screen
• The Internet of Things: Product innovation and consumer privacy
• What FTC v. Wyndham means for the future of data security law enforcement

FACULTY

Lesley Fair, Bureau of Consumer Protection, Federal Trade Commission / Washington, DC

COURSE PLANNER AND MODERATOR

Matthew R. Osenga, Goodman Allen Donnelly / Richmond